I have been waiting for an app which is taking advantage of iOS 4 and the iPhone 4 great camera, and goes beyond what apps like Red Laser do. This app allows the creation of custom barcodes to label things like medication, clothes and many other items for easy identification, by those who are visually impaired or blind. By logging into the website, one can create audio or text labels, and attach these custom labels for easy scanning later. I tested these larger custom labels. They are easy to scan and are recognized very fast by the app, handy for attaching to items which can be difficult to identify without sighted help. It is also useful for those who are visually impaired to be able to scan codes upside down or vertically, something that other barcode scanning apps do not do. I believe the App could use a little more work as in having the ability to keep a record for export of scanned items for inventory purposes. I am eagerly awaiting further development of the app, and feel it is priced reasonably.